A northwestern and northern mountainous specialty week was launched in Big C An Lac supermarket of Ho Chi Minh City on November 23, introducing various products of the localities to southern consumers for the first time.
The event, jointly held by the Ministry of Industry and Trade (MoIT) and Central Group Vietnam, is part of activities to promote safe food and specialties of different regions in big supermarkets in Vietnam, heading to foster connectivity of safe food supplies and distribution systems in localities.
According to Le Viet Nga, Vice Director of the Department of Domestic Market under the MoIT, the event gives chances for consumers in HCM City and the southern region to enjoy about 20 kinds of safe specialties with clear origin meeting VietGAP standard.
Le Thi Mai Linh, Executive Vice President of the Department of Public Relations and Corporate Social Responsibility at Central Group Vietnam, said that the event, the first of its kind in the southern region, helps introduce Vietnamese products in the domestic market, thus increasing added values and building trademarks for the products.
The Central Group Vietnam and Big C Vietnam are always willing to support suppliers, farmers and small- and medium-sized businesses to expand distribution network, creating optimal conditions for Vietnamese goods to reach domestic and foreign customers, she added.VNA