According to local folklore, the God of Wealth returns to heaven on the 10th day of the first lunar month every year. Vietnamese people consider this the God of Wealth Day, and often buy gold to wish for good luck and prosperity, but it has only become a trend in Vietnam over the past four years.
Big gold shops in Hanoi like Bao Tin Minh Chau, Phu Quy or Doji have been crowded since very early morning when lots of people queued up from 5 am.
Many people said that they do not involve in any business activities but also queued to buy gold for ‘luck’, they often buy a small amount of gold. Many gold shops hold lion and dragon dances or cakes to attract customers.
Each customer is given with a piece of paper to write their personal information as well as the amount of gold they want to buy.
In addition, people not only bought gold for good luck but also queued from early morning to buy sacrifices such as grilled fish, grilled pork, grilled duck, to implement the ritual of the God of Wealth Day. Different from normal days, the price of the said sacrifices raised VND 30,000 - 50,000.
