Vietnamese dragon fruit on Australian shelves

• What are the pros, cons of a national brand for agriculture?
• Vietnamese, Lao provinces implement hi-tech agriculture project
• HCM City looks to beef up agriculture cooperation with Australia
• Seminar discusses sustainable, climate change-adaptable agriculture
• Hi-tech agriculture: a solution and a challenge

The first batch of Vietnamese dragon fruit was exported to Australia by Hoang Phat one-member Ltd Co in the southern province of Long An.

According to Nguyen Thi Hoang Thuy, head of the Vietnamese trade office in Australia, this is a good opportunity for Vietnamese businesses as quality dragon fruit will be sold at high prices. Australian consumers currently purchase off-season dragon fruit at AUD30 per kilogrammes (US$23.89). 

Export enterprises need to pay attention to food safety and hygiene and quarantines to earn a foothold in Australia’s fastidious market, she added.

The Vietnamese Trade Office in Australia is working with the Embassy and Vietnamese Consulate General in Sydney to promote Vietnamese dragon fruit, with activities including include short videos, books and leaflets. The Vietnamese Dragon Fruit Day is scheduled for September 30 in Melbourne.

The office will work with the Australian Fruit and Vegetable Associations to promote fruit trade between two countries, comprising a programme to enhance Vietnamese businesses’ competitiveness and bring Vietnamese dragon fruit to Australia’s supply chain.

Dragon fruit is one of Vietnam’s key export fruits, and saw export sales of US$895.7 million in 2016, 50.3% of the country’s total fresh fruit exports and 36.1% of its total fruit and vegetable exports.

Vietnamese dragon fruit has been exported to 40 countries and territories such as China, Thailand and Indonesia.

Long An province earns about US$40 million annually from dragon fruit export. The province has defined dragon fruit as its second most important crop, only after rice.