2 million USD used to promote Hanoi’s tourism on CNN

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To expand the scale and quality of the strategy to promote city's image, Hanoi has boldly spent US$2 million in popularizing the history, culture and people of Hanoi in particular and Vietnam in general on the CNN channel in the period of 2017-2018.

Under the strategy, Hanoi has promoted its cooperation with the CNN channel to create a Hanoi tourism brand on the world tourist map and attract more strategic investors in developing local tourism products. 

Photo for illustration. Source: Internet

So far, the Hanoi tourism promotion project has completed its first phase, in which 12 shot films from 1-5 minutes and one 30 minute film have been screened on the CNN channel. These shots have received good feedbacks from audiences.

In addition, Hanoi has actively coordinated with diplomatic missions and international organizations in the city as well as Vietnamese embassies abroad, domestic and foreign airlines to expand its tourism market.  

Specifically, the Hanoi authorities signed an agreement with Vietnam Airlines to promote its tourism potential and socio-economic development on the carrier’s flights

Hanoi also organized many friendship spring tours for more than 400 spouses of foreign ambassadors and representatives of international organization in Hanoi as well as international press agencies to experience tourism products in Hanoi capital.

In 2016, Hanoi welcomed 21.83 million visitors, including 4.02 million international ones. Its total tourism revenue reached 61,778 billion VND.

In the first eight months of 2017, Hanoi welcomed over 16 million visitors, up by 9% against the same period last year. The figure includes nearly 3.2 million international visitors, a year-on-year rise of 21%. In the first 7 months of this year, tourism earned 47,586 billion VND, up by 14% from the same period last year