Attracting crowds was a floating market where more than 40 boats sell 150 kinds of fruits such as guava, rambutan, durian, strawberry, custard apple, grapefruit and palm fruit, among others, at 20-30% off market prices.
Additionally, visitors could contemplate fruit creations by artisans during a fruit decoration art competition.
Throughout the festival lasting August 30, a number of activities will be held, including the ninth contest on southern delicious and safe fruits, the Asia food festival and folk games.
The organising board will partner with 40 hotels of four to five stars to offer fruit parties to guests and broadcast a video clip popularising the festival to visitors at home and abroad.
Speaking at the event, Director of the municipal Tourism Department Bui Ta Hoang Vu said the event is expected to promote tourism and develop signature tourist products in the city.
The festival is a joint effort among the municipal Tourism Department, Suoi Tien Cultural Theme Park and relevant departments and agencies.