UNICEF and Mínistry of Health launch "Kindness is Contagious" campaign

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UNICEF Viet Nam and the Ministry of Health (MOH) on May 6 launched a mass and social media campaign named “Kindness is Contagious” to call on adolescents and young people to show support for their community by promoting mutual understanding, tolerance, inclusion and by sharing innovative and creative solutions to fight against the COVID-19 pandemic.

The campaign will emphasize 3 key messages: Be kind, Be tolerant and Be optimistic. The goal is to amplify their voices by inviting them to share drawings, videos, innovative and creative solutions through UNICEF and MOH’s digital platforms. The campaign is not only about what young people can do during the COVID-19 period, but also what they may learn and do differently once the situation returns to normal.

“With the campaign “Kindness is Contagious”, the Ministry of Health would like to offer the Vietnamese young people more opportunities to share their ideas, contribute and maximize the power and passion of youth to join hands with the community to fight COVID-19. Be kind, be tolerant, and spread love so that kindness can be multiplied and widespread in the community.” said Mr. Nguyen Dinh Anh, Director of Department for Communication, Emulation and Award, MOH.

Young Vietnamese artists and organization, including singer Min, Ngot music band, Rapper/song writer Suboi, Fashionista Chau Bui, Actress Ninh Duong Lan Ngoc, Painter Tamypu and Nha Nam Publishing and Communication Company are joining hands with UNICEF and MOH to boost the campaign.

The campaign Key activities will be:

- Stimulate dialogues with decision-makers, influencers, adolescents and young people through mass media (TV and Radio talk shows).

- Promote the voices of young people through UNICEF and MOH social media creative platform involving artists and young people to stimulate creative thinking and problem-solving (#long_tot_de_lay Instagram, Facebook).

- Engage with influencers, artists through social media platforms and promote positive messages (#long_tot_de_lay TikToK).

- Amplify adolescent and young champions, promote sharing and caring for others through mass and social media (Human interest story, photo series, short video).