"Fashion Tour" kicked off to promote Vietnamese culture

"Fashion Tour" is a reality TV show that combines fashion, tourism and music performances. The program provides audience with experiences about Vietnamese culture, cuisine, and tourist attractions.

The program is filmed in 63 provinces and cities across Vietnam, with the participations of famous and local artisans, fashion designers, beauty queens, models, and key opinion leaders (KOL).

The fashion tour also includes a series of meaningful activities like a charity programme to raise funds for disadvantaged children to go to school, model casting and a reality show to experience traditional cultural values.

Besides updating new fashion trends and connecting designers, fashionistas and audiences, the program also focuses on promoting Vietnamese culture and tourism through fashion shows held at many famous landmarks in the country, contributing to the promotion of Vietnamese culture and tourism.

In 2023, the program will take place at 5 destinations namely: Bao Loc (Lam Dong), Dong Thap, Phu Quoc, Hue, and Sapa with different themes.