Festival seeks to build brand names for southern traditional cakes
The goal is creating national brand names for the cakes, Nguyen Khanh Tung, Director of the Can Tho Trade, Investment Promotion and Exhibition Centre, said at a working session with representatives of relevant departments and agencies on April 11.
After seven festivals, there have signs of improved competitiveness of producers and expanded consumption market for the cakes, according to the official.
Therefore, apart from annual cultural activities, the eighth version will include trade promotion, he said, adding that businesses and restaurants invited to the event come from eight countries, namely Japan, the Republic of Korea, India, Italy, France, Malaysia, Singapore and Thailand.
Various types of cakes made by Kinh, Hoa, Khmer and Cham ethnic people will be displayed at the festival, Tung said.
Of note, 83 artisans nationwide will show off their skills at a contest, with 70 kinds of cakes to be made. Businesses and facilities of the winning artisans will be supported to introduce their cakes at luxurious hotels and restaurants, and register brand names for their products, gearing towards exports.
Within the framework of the festival, there will be a seminar to seek markets for southern traditional cakes on April 16.
The festival will be held at 108A, Le Loi Street, Cai Khe Ward, Ninh Kieu district, Can Tho city.