Hanoi to promote tourism with hot air balloon festival
With the aim of welcoming tourists back to the Capital city under the new normal condition, Hanoi will host a hot air balloon festival on March 25 at the Long Bien longan garden, at the foot of Vinh Tuy bridge (Long Bien district, Hanoi).
Named "Colourful Hanoi", this hot air ballon festival is part of a tourism programme themed “Get on Hanoi 2022”, to respond to the resumption of tourism activities, welcoming international tourists in the new normal in the capital city.
This will also be the first event in a series of activities to be organised in Hanoi during 2022, such as the Hanoi tourism gift festival, Hanoi tourism festival, food and handicraft village tourism festival, and Ao dai Hanoi festival.
At 8 pm on March 25, the programme "Hanoi Tourism 2022" will open at the Ly Thai To flower garden area, Hoan Kiem district, Hanoi. This is a combination of music, lights and visual images of Hanoi's destinations; along with the screening of the short film "Colourful Hanoi", music and visual art "Charming Hanoi", visual art Love Hanoi, musical performances.
In particular, the event will also introduce low-hanging hot air balloons on Dinh Tien Hoang Street, with ten one-level hot air balloons (10m high) and one seven-level hot air balloon (22m high).
The programme will broadcast online through digital platforms: YouTube, the municipal Department of Tourism’s fanpage and the “Get On Hanoi” fanpage.
During the hot air balloon festival on March 25- 27 , the Hanoi municipal Department of Tourism will coordinate with VMG Media JSC to introduce three new tourism products with hot air balloons, and perform at the same time 22 hot air balloons. Visitors will experience flying up in hot air balloons to see Hanoi from above.
“Get on Hanoi 2022” is expected to help the capital city promote its image as a safe, friendly and attractive destination to domestic and foreign visitors.
Hanoi aims to serve over 10 million visitors in 2022, including over 1.2 million international holiday-makers, earning a total revenue of over 30 trillion VND (1.31 billion USD).