Viettel ranked among world's 500 most valuable brands

09:48 25/01/2019
PSNews - Vietnam’s telco giant Viettel, has become the country’s first company among the world's 500 companies with most valuable brands as its brand has been evaluated at USD 4,316 billion (up 35.8% compared to 2018).

According to the latest Brand Finance Global 500 report announced on January 22 at the World Economic Forum in Davos, Vietnam’s telco giant Viettel has become the country’s first company on the list as it has been ranked 478th. 

Vietnam’s telco giant Viettel listed among the world's 500 companies with most valuable brands as its brand has been evaluated at USD 4,316 billion.

Viettel’s brand is currently highly valued for its good operation and effective business in 10 foreign markets, which also means the company has had highly competitiveness in the international arena. 

Last year, Viettel for the first time introduced its own strategy to become a global enterprise and technology enterprise. 2018 was a successful year for Viettel when its service revenue from overseas markets grew 20% and the total number of its mobile subscribers increased nearly 70%. The company brought home 240 million USD in 2018, up by 3% compared to 2017. 

“Brand Finance each year makes a report on 5,000 global most valuable brands in 40 different economic sectors. It assesses companies based on various criteria such as revenue, brand strength index...” David Haigh, CEO of Brand Finance, said. “Being listed among world's 500 most valuable brands proves Viettel’s strong brand.”

Brand Finance, based in the UK, is one of the world's leading brand valuation company. Its reports officially announced on leading media channels such as BBC, CNN, CNBC, Bloomberg, The Economist, The Wall street Journal ... 

This year, Brand Finance Global 500 report includes the names of the world's most valuable brands which are in various areas of telecommunications, technology, automotive, oil and gas. Big names on the list include Amazon, Apple, Google, Mercedes-Benz, Shell, Telstra... 

There were 500 businesses from Southeast Asian of a total of about 5,000 businesses worldwide valued this year by Brand Finance. But, only 8 brands in 3 areas of telecommunications, banking, and oil & gas line managed to make it to the global 500 rankings in 2019.

Brand value is understood as the economic benefit that an enterprise achieves after its official business. Brand strength determines the business’s performance compared with others in the same field.

By Thien Minh