In the context of deep international integration, cultural identity serves as both a “shield” against assimilation and a defining marker of a nation’s image. Protecting and promoting uniquely Vietnamese cultural values has therefore become a pressing task, particularly in an increasingly complex digital environment.

In Ho Chi Minh City, leaders, residents, overseas Vietnamese, students and pupils offered incense and flowers in tribute to the Hung Kings and Nguyen Huu Canh, credited with opening up the Sai Gon – Gia Dinh area.

The gathering offers a platform for photographers worldwide to exchange ideas and share experiences, marking the fourth edition of the event.

A survey by booking.com shows that around 33% of Vietnamese respondents are planning short domestic trips for the upcoming Hung Kings Commemoration Day and Reunification Day (April 30)–May Day (May 1) holidays, while 22% are opting for longer international journeys compared to last year.

In the first quarter of 2026, Vietnam posted the fastest tourism growth in the region, welcoming 6.76 million international arrivals, up 12.4% year-on-year. Key markets such as China, the Republic of Korea and Taiwan continued to underpin demand.

From the moment attendees entered the exhibition space in Paris, visitors were enveloped in a harmonious blend of sensory experiences, with the delicate aroma of tea, the robust notes of coffee, and the vivid colours of Vietnamese handicrafts.

Only when culture is nurtured basing on the self-awareness and pride of each individual can it exist and develop sustainably, remarked Party General Secretary and State President To Lam.

This year’s festival drew the participation of 15 representatives from embassies in Russia, along with a large number of students from countries, including Vietnam, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan and Haiti.

With its large scale, the ITE HCMC 2026 aims to promote tourism cooperation between Vietnam and priority markets such as Northeast Asia, Western Europe, North America, Southeast Asia, and Oceania while also boosting visitor arrivals from the Indian market

Mui Ne’s appearance in global trend reports signals a new movement, where destinations can no longer rely solely on scenery but must tell their own stories and craft distinctive and personalised experiences.

Although widely regarded as a cultural “speciality” attracting tourists, Vietnamese puppetry is facing multiple challenges in preservation and development, requiring renewed efforts to both safeguard its identity and adapt to contemporary cultural currents.

By 2030, the project targets the establishment of shared digital platforms across 100% of cultural sectors. All digitised cultural heritage will be standardised under the national data framework and shared in accordance with regulations, while 80% of public digital heritage assets are expected to receive digital identifiers to clarify ownership and management, encouraging organisations and individuals to do the same and support market development.

Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.

China and the Republic of Korea (RoK) continued to lead as Vietnam’s largest source markets in the quarter, with 1.4 million and 1.3 million visitors respectively, accounting for around 40% of total arrivals.

Nestled in the remote border area of Nghe An province, Huoi Man hamlet is often affectionately referred to by local residents and visitors as the “hamlet at the top of the sky.”

The design centres on a white dove – the global symbol of peace – carrying a golden rice ear and three flowing multicoloured silk ribbons.