Vietnam tourism recovery roadmap released
The Ministry of Culture, Sports and Tourism has set a target of welcoming 8 to 9 million foreign visitors from 2022 to 2023, equivalent to 45-50% of the figure recorded in 2019.
The Ministry of Culture, Sports and Tourism has recently submitted to the prime minister the program on developing Vietnam’s tourism during the 2022-2026 period. The program is set to be divided into two stages, including the 2022 to 2023 period and the 2024 to 2026 period.
From 2022 to 2023, the sector is expected to attract around 8-9 million international tourist arrivals, equivalent to 45-50% of the figure recorded in 2019, and 65-70 million domestic arrivals, equivalent to 75-80% of the 2019 figure.
Total travel revenue will reach an estimated VND400-450 trillion, or 50% of the pre-pandemic figure.
The Ministry will primarily focus on supporting tourism businesses to accelerate business recovery, thereby developing new tourism products and strengthening communication and tourism promotion activities in key domestic and international markets.
Besides, the sector will ramp up tourism promotion events in key markets at home and abroad, implement pilot programs to welcome back international travelers with COVID-19 vaccine passports, and develop tourism human resources.
In the second phase from 2024 to 2026, the sector is set to serve some 16 million international tourist arrivals and around 80 million domestic ones by 2025, with total expected revenue reaching VND780 trillion.
By 2026, the country is expected to welcome approximately 18 million international travelers and about 85 million domestic ones, with total revenue of some VND900 trillion.
With these targets, the volume of international visitors to Vietnam by 2026 will be equivalent to the 2019 figure, but the expected revenue would be VND45-145 trillion higher than the 2019 level.
To reach the targets, the sector plans to focus on developing mainstream travel products that are branded, have high quality and competitiveness, as well as distinct products of each locality and region.
In addition, the sector will prioritize investments in traffic and technical infrastructure in national tourism areas, continue to call on investment for the development of travel services and facilities, bolster digital transformation, and speed up tourism cooperation and promotion.
