Program helping consumers identify Vietnamese goods

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This is the third year that the MoIT has organized the event, in response to the “Vietnamese use Vietnamese products” movement initiated by the Politburo on encouraging Vietnamese people and businesses to prioritize Vietnamese goods.

Thanks to the media, the program has spread the inspiration of prioritizing Vietnamese goods to millions of people and businesses.

MoIT Deputy Minister Do Thang Hai addressing the event.

Addressing the ceremony, MoIT Deputy Minister Do Thang Hai said that, over the past eight years, the project to encourage Vietnamese people to prioritize Vietnamese products has fundamentally changed the awareness of consumers about the production and business capacity of Vietnamese enterprises as well as the quality of Vietnamese products and services, and encouraged Vietnamese people to prioritize consumption of domestically-made products.

Through the program, many Vietnamese products have taken the chance to win the domestic market.

Meanwhile, the Ministry of Industry and Trade worked with other ministries, sectors, localities, and associations to monitor the market to ensure product quality and food safety. 

A delegate beating drum to kick off the “Vietnamese Goods Identification - Proud of Vietnamese Goods” program.

It also advised the Government on the issuance of legal documents to protect Vietnamese products in the domestic market in line with international practices and commitments to the World Trade Organisation. 

In addition to trade promotion events, the ministry enabled enterprises to bring their products to rural areas, industrial parks, processing zones and use modern distribution channels. 

Within the framework of the program, a TV game show entitled “Students identify Vietnamese goods” was held on the same day with the participation of students from five local universities.

Other provinces and cities across the country, including Ho Chi Minh City, Hai Phong and Bac Ninh also held similar activities to support the program.

Several photos of the event:

The Ministry of Industry and Trade (MoIT) launched a program entitled “Vietnamese Goods Identification - Proud of Vietnamese Goods” in Hanoi on October 3 to raise public awareness, and increase the consumption, of Vietnamese goods.

Within the framework of the program, a TV game show entitled “Students identify Vietnamese goods” was held on the same day with the participation of students from five local universities.

The programme has been held annually across Viet Nam, aiming to develop local market links to the ‘Vietnamese people use Vietnamese goods’ campaign.

The campaign also promoted production, enhanced the reputation of local enterprises, helped ensure stable production and maintained economic development.

Communication work also helped enhance awareness among consumers of using Vietnamese products, supported enterprises to improve their products’ competitiveness, and developed links between producers and distributors to bring products to remote and rural areas.