Vietnamese durian proves popular among UK market
PSNews - Since the first batch of Vietnam’s Ri6 durian was officially exported to the UK in early May, TT Meridian Company has regularly imported 3-4 tonnes of this specialty fruit every week, which reflects that it is well received by consumers in this market.
A representative of the TT Meridian Ltd, an enterprise specialising in the distribution of Vietnamese agricultural products in the UK, said the company regularly imports between three and four tonnes of this specialty fruit every week, adding that there are bright prospects ahead for durian exports in a stable and long-term manner to the demanding market.
Thai Tran, CEO of TT Meridian, pointed out that with a preferential tax rate of 0% under the terms of the UK-Vietnam Free Trade Agreement (UKVFTA), Vietnamese durians now enjoy competitive advantages in terms of price amid high inflation making price a top concern for UK importers, distributors, and consumers alike.
With the quality equivalent to Thai and Malaysian durian, namely Mongthon and Musang King, coupled with a lower price, Vietnamese Ri6 durian can fully compete in the UK market, he said.
Sharing this perspective, Nguyen Canh Cuong, Vietnamese Trade Counselor in the UK, said the increase in import volume over the past month has proved to be a positive outlook for Vietnamese specialty durian fruit as it seeks to expand its market share in the UK in the future.
He emphasised that although UK consumers are familiar with Thai and Malaysian durian, Vietnamese durian is well received thanks to its distinct taste and competitive price.
He pointed out that in addition to the Vietnamese community, the Hong Kong (China) community makes up a large potential customer group for durian and other Vietnamese tropical fruits.
He therefore suggested that relevant units actively support local firms in shortening the quarantine time and the time for issuing the certificate of origin as well as facilitating customs clearance for the fruit to ensure the freshness when reaching to customers.
