Vietnamese Tet week at French hypermarket kicks off
PSNews - The Ministry of Trade and Industry on January 24 announced that, the Carrefour retail distribution system kicked off the very first Vietnamese Tet week at its chain of hypermarkets in France, aiming to promote Vietnamese products and culture to local people.
A programme to promote Vietnam’s Tet culture and cuisine kicked off at Carrefour Ormesson hypermarket in Ormesson city of France. This is the first time a Vietnamese Lunar New Year festival has been held at the Carrefour retail distribution system.
The event is part of the activities in the framework of tripartite cooperation between the Vietnam Trade Office in France, importers and retail distributors, to introduce the traditional culture and products of Vietnam to French people.
Speaking at this event, Vietnamese Ambassador to France Dinh Toan Thang highly appreciated the initiative of Carrefour, hoping that with its exquisite cuisine, Carrefour will conquer more and more fastidious customer segments.
For his part, Carrefour French hypermarket chain CEO Bruno Lebon said: "This is an important event, marking the warm relationship between Carrefour and Vietnam, and also an opportunity for French consumers to discover "more deeply" about the Vietnamese culinary arts".
Vietnamese businesses were urged to take opportunities brought about by the EU – Vietnam Free Trade Agreement to build a professional and sustainable development strategy in order to participate in "playing fields" of European hypermarkets.
Owners of supermarkets and retail distribution chains in France have planned to increase the proportion of Vietnamese goods in their distribution systems.
